The ‘Duck and Crutch’ way
We have made the wise decision to enter in to a huge category. Which is intimidating but being ambitious, and having confidence in your product, also offers a great opportunity for notoriety if your product is actually different…READ MORE
F@!* it, let’s just do it moment
‘F@!* it, let’s just do it’
So it turns out that the first word, in the first blog I have ever written, is a profanity. However, I think its presence is justified – it has been the firm principle, in which all decision making has been based, on this ‘little adventure’ to date.